It was time! Once again UNEP sought to make the biggest global call and mobilization for environmental action on 5 June, World Environment Day (WED). Like last year Rolling Nature took a bigger initiative to raise awareness about environmental issues and call for action. With the successful "Share a Plant Campaign- 2014", and "Green Living Campaign- 2015" in its Kitty, this time Rolling nature was all set to join hands with Cab/Auto Ride Giant OLA.
The Green Pune Campaign this World Environment Day from Rolling Nature in Association with OLA was a plant distribution drive where commoners who travelled with OLA received a plant from Rolling Nature. Around 2000 free Rolling Nature plants were distributed on June 5th, 2016. Offer of getting a free plant on each ride by OlA was applicable on rides in Hinjewadi, Kothrud, Viman Nagar, Aundh, Kondhwa, Hadapsar and City Area. This plant distribution drive was not only limited to Ola rides; people received plants from Rolling Nature at traffic signals at certain locations too. Volunteers from Rolling Nature and OLA Auto actively participated to make this event a success. There was a contest held where the participants were asked to post images on Social Media and were given prizes worth Rs 20,000.
The active participation of the Rolling Nature Team, and OLA team made it a real success. People were briefed about importance of plants and nature on our planet and the benefit of plants. Little plants in little homes does make a difference, they are important aspects of oxygen production, air purification, and humidity indoors. People were happy to receive free plants with proper care instructions, in hand made bags from "SUDHA" NGO. The NGO works for women employment and empowerment. This was the idea from Rolling Nature Team. People and OLA drivers were happily posing for clicks with plants from Rolling Nature.
Rolling nature actively participates in such activities on every World Environment. Its efforts have been appreciated by UNEP for its campaigns. This initiative was another step towards ensuring environmental responsibility and taking it at another level together with OLA. Anshul Gupta from Rolling Nature Team briefed about the importance of the event "We are focusing on making people aware about their environmental responsibilities. They need to take care of the environment in every way. Rolling nature slogan for the event was “Care for the Nature and Save the Future”. It is important to act now, before it’s too late. Like our Green Living Campaign 2015, and Share a Plant Campaign in 2014, we hope that Go Green Campaign will turn out to be huge success too".
All in all, the campaign was a great success and there will be many more coming. Go Green and Be Environmentally Responsible!!