World Environment Day (WED) - June 5 - is the United Nations’ most important day for encouraging worldwide awareness and action for the protection of our environment. Each WED is organized around a theme that focuses attention on a particularly pressing environmental concern. And every year Rolling Nature actively takes initiatives through different Awareness Campaigns to mark the celebrations on WED. We have had very successful campaigns in past where people from all spheres of life actively participated and supported our campaigns.
# Share a Plant Campaign 2014
We launched “Share a Plant Campaign”, on the occasion of World Environment Day, locally and on global platforms such as United Nations Environment Programme and Changemakers. We conducted a plant distribution drive in Pune at traffic signals, corporate companies like Infosys, Sokrati, also at restaurants and shops. Our team created environmental on various issues. Online our FB “Green Moment” Contest gained a lot of popularity. We also got featured in DNA Newspaper for our good cause. We organized an event at ITC too on June 5, 2014 which was very successful. The recycled newspaper bags were procured from the NGO SUDHA, a part of CSR initiative by Sudarshan Chemicals which works for women employment and empowerment.
# Green Living Campaign 2015
It aimed at encouraging people for environmentally responsible behavior and activities where recycling the waste becomes an integral part of their lifestyle. Rolling Nature collaborated with IndiaTigo, (Waste Pickup Service) to celebrate Environment Day! Rolling Nature and IndiaTigo encouraged recycling habits with weekly door-to-door pick up facility and cash rewards. Our Punekars, scheduled a free pick up for waste collection were paid for waste. In addition, Rolling Nature gave away plants for free for their participation in campaign as a reward to all the responsible citizens who firmly support green living or sustainable lifestyles.
# Green Pune 2016
Rolling Nature has joined hands with Ola to celebrate World Environment Day, 2016 for a massive plant distribution drive in Pune. When people booked a ride through Ola app, requested the offer and they walked away with free potted plants in paper handbags. This plant distribution drive was not only limited to Ola rides; people received plants from Rolling Nature at traffic signals locations too. Volunteers actively participated to make this event a success. There was a contest held where the participants were asked to post images on Social Media and were given prizes worth Rs 20,000. Again, the recycled newspaper bags were procured from the NGO SUDHA, a part of CSR initiative by Sudarshan Chemicals which works for women employment and empowerment. This initiative was another step towards ensuring environmental responsibility and taking it at another level together with OLA.
# Connect With Nature 2017
‘Connecting People to Nature’ 2017, implored us to get outdoors and into nature, to appreciate its beauty and its importance, and to take forward the call to protect the Earth that we share. The campaign challenged to find fun and exciting ways to experience and cherish a vital relationship of ours with nature. Also a FB contest “Connect with Nature” was run where winners were announced.
# Say No to Artificial Plants 2018
Adhering to “Beat Plastic Pollution” theme of WED, 2018. We spread awareness to avoid artificial plastic plants instead using the real ones which have plenty of benefits. We also highlighted the benefits of indoor live plants compared to the artificial ones. Plants come with several benefits like alleviating indoor air pollution, purifies air purifies, humidifies indoors, helps fighting illnesses, increases work efficiency, enhances aesthetic appeal of interiors, reducing carbon foot prints and creating green value. We distributed plants in Pune and created awareness about using indoor plants. We encouraged every individual and organizations to be environmentally responsible to reduce plastic waste. Whether indoors or outside, we encouraged people to enjoy the health benefits and beauty that nature provides. “Plantfie” FB Contest went live, where winners were given green gifts for their support to the cause.
BREATHE FRESH INDOORS Campaign, 2019
UNEP has declared “Air Pollution” as the theme of World Environment Day 2019. This year too, Rolling Nature has come up with a Campaign and FB contest where everyone can participate in World Environment Day Celebrations in June through BREATHE FRESH INDOORS Campaign, 2019. We will be having an Event on 8th June in Balewadi for the same. For reaching out locally flyers will be distributed to pull crowds for event filled with fun activities like games, kids drawing competition, free plants giveaway will be the highlight of the event. We will also spread awareness about outdoor and indoor air pollution and the ways we can combat both. Everyone can register for the Campaign, with name and number by mailing us at firstname.lastname@example.org
Also participate in our FaceBook Contest #breathefreshindoors. All you have to do is like our page and like the contest post, use #breathefreshindoors, upload a pic of indoor plants/garden at your home or office in comments section and support the fight against indoor air pollution. You can also write your thoughts about the love for plants for the same. We will be giving exclusive Rolling Nature potted plant hampers and gifts to the winners. The contest will also run parallel on Twitter and Instagram. Follow us to stay updated and informed.
About Rolling Nature & ECSR (Environment Corporate Social Responsibility)
Rolling Nature is a live plants company which provides customized green gifting solutions. We are proud to share environmental responsibility, an integral part of Corporate Social Responsibility (CSR) and inspires individuals and corporate organization to share the same. Our decisions impact our environment and we are working hard to become agent of change and we firmly support the environmental efforts of UNEP. We encourage Green Gifting as alternate gifting and insist on it! We have a vision to revolutionize Green Thinking! We encourage bringing garden indoors to breathe fresh. Plants come with several benefits like fighting indoor air pollution by air purification, humidification, fighting illnesses, increasing work efficiency, enhancing aesthetic appeal, reducing carbon foot prints and creating green value. We also aim at Gift Green Concept - Eco-friendly, green & sustainable and impactful gifts bundled up with loads of innovation when it comes to plants, pot designs & nature! A trend to gift a live plant to ones you care for!
We are a forerunner of green gifting in India where others have followed us. We have made ready to display indoor potted plants available to even remotest areas to all at affordable prices which has made us the top seller in plants category at all leading online portals. This #greengifting #bringgardenindoors wave has caught considerable attention, where initially people couldn’t believe how a life can be boxed and transported across thousands of miles intact, safe and secure in a box. We have come a long way after lots of testing and experiments, laying foundation of methodology of successful online plant business. We do plant distribution drive each year as a part of our campaigns, and also make people aware of environmental issues. We give appreciation to individuals and companies for their sincere efforts towards environment. We believe in reduce reuse and recycle. Rolling Nature uses environment friendly recyclable corrugated boxes and brown paper bags for packaging apart from other eco friendly materials. We recycle all our growing pots plastic trays and reuse them. We have been minimizing our waste since year 1 and working out for alternatives at every step to ensure we adhere to green business. We are proud to be an agent of change and will always strive towards our vision of REVOLUTIONIZING GREEN THINKING.