Earth needs your support! Be a part of the revolution.
Initiative Earth is about bringing together Organizations & People for the love of Earth. We need to Protect & Nurture Earth Now. Crucial decisions & actions for the planet matter most as we have no time left. 2020 taught us plenty of lessons. Rolling Nature is proud to launch the initiative to work for environment.
We care for Earth. Do you?
Why Celebrate a Day or Two for Our Mother Earth? Celebrate "Earth" Each Day Everywhere! All Year Round! Have a heart for nature! Civilizations ended before, Mass extinctions have happened, Pandemic has hit us harder than our imagination! Think & Act. Little acts become a movement in no time. Let's join hands in this Revolution Named " INITIATIVE EARTH". Love, Protect, Nurture Earth Each Day, Everywhere! #initiativeearth #environment #fornature
Why Initiative Earth?
We had a very balanced relationship with Earth for thousands of years. It was a perfect give and take relationship. Now the greedy “I” just wants to take; exploit everything from nature. Nature is giving us many cues that we are taking away far too much from it. We are just ignoring every cue. The greed for fame and fortune has blocked our senses from perceiving the imminent catastrophe. The nature was silent, then it whispered, then it spoke and now it is screaming.
The floods of monstrous magnitude, the wildfires threatening to destroy entire rain-forests, melting of polar ice at an unprecedented speed planning to consume tiny islands in the near future, air polluted with sins of our industrial farts choking the core of our soul, deadly exotic pathogens playing with human lives are some of the few natural signs that warn us of our greed.
Rolling Nature as a brand has always been conscious of the feelings of our mother Earth. The love for our planet is reflected at each stage of our production, our company culture and the relationship with our vendors & distributors. We have always tried to spread awareness among communities about the impact of human activities on our planet.
After 7 years of contributing to the welfare of Earth we are glad to announce the launch of “Initiative Earth”. Through this initiative we will focus on spreading awareness and resolving the environmental and social issues that degrade the quality of life on Earth. We will actively engage with policy makers, organizations, communities and individuals so that best possible decisions are made and timely actions are taken for a secure and sustainable future of Earth. We wish to achieve this aim by spreading our motto of love, protect and nurture Earth to each and every human on this planet
Kindly follow us and join this revolution. Let's treat Earth like a Queen Now.
Stay updated on what we are doing and how you can involve.
"LOVE NATURE" World Environment Day Campaign 2020
Launching Initiative Earth "LOVE NATURE" Campaign for World Environment Day 5th June, 2020 in parallel to the UNEP's theme for Biodiversity Conservation. We must rethink our relationship with nature We Indians have always worshiped & conserved nature. Let's protect and improve the natural environment through our little actions and be a part of change. Did you know the world’s 7.6 billion people represent just 0.01% of all living things, according to a study. Yet since the dawn of civilization, humanity has caused the loss of 83% of all wild mammals and half of plants. It’s time to undo the damage, mend our actions, sustain earth & raise our voices to tell the world that we need action now. Spread the word!
Activities You can Get Involved:
#LoveNature Photography Competition- Like us at FB https://bit.ly/369aJQd & submit your best nature images here to participate: https://1.shortstack.com/3vmBW3 & Win Amazon Cash Vouchers
Earth Warrior Essay Writing Competition-Like us at FB https://bit.ly/369aJQd & participate here https://www.facebook.com/events/317063379291296/
Stay updated for plenty of action on the page to know what we are doing.
Rolling Nature Past Green Campaigns
Every year Rolling Nature actively takes initiatives through different Awareness Campaigns to mark the celebrations on WED. We have had very successful campaigns in past where people from all spheres of life actively participated and supported our campaigns.
"Breathe Fresh Indoors" 2019
Rolling Nature successfully conducted Breathe Fresh Indoor Campaign, 2019, and supported the Fight Air Pollution theme of UN Environment. We had a proactive campaign, both online and offline.
Rolling Nature & Tata BlueScope steel came together for the same cause, and our Co-Founder Vandana Chaudhary was invited there to give a talk on “Indoor Air pollution” on the occasion of World Environment Day. The event at TATA also included a plant kiosk and green gifting for all. Also, the main campaign fun event, was held on 8th June, at Balewadi Office which aimed at a major plant distribution drive, awareness talks on indoor air pollution, plant exhibition & sale, plant games, quizzes, lucky draws, kids drawing competition and more. The event attracted quite an attention locally, and people loved the concept of such events. The highlights also included #breathefreshindoors Campaign FB Photo contest and Giveaway. The campaign raised concerns about outdoor pollution with same tone of UNEP. But it mainly addressed the striking researched facts about pollution in closed spaces especially in urban settings. As always we use SUDHA NGO paper bags made by underprivileged women which help them provide empoyment opportunities. Complete Event Review See Event Images Tata Event. Scroll foward to see all of them.
Say No to Artificial Plants 2018
Adhering to “Beat Plastic Pollution” theme of WED, 2018. We spread awareness to avoid artificial plastic plants instead using the real ones which have plenty of benefits. We also highlighted the benefits of indoor live plants compared to the artificial ones. Plants come with several benefits like alleviating indoor air pollution, purifies air purifies, humidifies indoors, helps fighting illnesses, increases work efficiency, enhances aesthetic appeal of interiors, reducing carbon foot prints and creating green value. We distributed plants in Pune and created awareness about using indoor plants. We encouraged every individual and organizations to be environmentally responsible to reduce plastic waste. Whether indoors or outside, we encouraged people to enjoy the health benefits and beauty that nature provides. “Plantfie” FB Contest went live, where winners were given green gifts for their support to the cause.
Connect With Nature 2017
‘Connecting People to Nature’ 2017, implored us to get outdoors and into nature, to appreciate its beauty and its importance, and to take forward the call to protect the Earth that we share. The campaign challenged to find fun and exciting ways to experience and cherish a vital relationship of ours with nature. Also a FB contest “Connect with Nature” was run where winners were announced.
Green Pune 2016
Rolling Nature has joined hands withOla to celebrate World Environment Day, 2016 for a massive plant distribution drive in Pune. When people booked a ride through Ola app, requested the offer and they walked away with free potted plants in paper handbags. This plant distribution drive was not only limited to Ola rides; people received plants from Rolling Nature at traffic signals locations too. Volunteers actively participated to make this event a success. There was a contest held where the participants were asked to post images on Social Media and were given prizes worth Rs 20,000. Again, the recycled newspaper bags were procured from the NGO SUDHA, a part of CSR initiative by Sudarshan Chemicals which works for women employment and empowerment. This initiative was another step towards ensuring environmental responsibility and taking it at another level together with OLA. Images Set 1 Images Set 2
Green Living Campaign 2015
It aimed at encouraging people for environmentally responsible behavior and activities where recycling the waste becomes an integral part of their lifestyle. Rolling Nature collaborated with IndiaTigo, (Waste Pickup Service) to celebrate Environment Day! Rolling Nature and IndiaTigo encouraged recycling habits with weekly door-to-door pick up facility and cash rewards. Our Punekars, scheduled a free pick up for waste collection were paid for waste. In addition, Rolling Nature gave away plants for free for their participation in campaign as a reward to all the responsible citizens who firmly support green living or sustainable lifestyles.Image Set 1 Image Set 2
Share a Plant Campaign 2014
We launched “Share a Plant Campaign”, on the occasion of World Environment Day, locally and on global platforms such as United Nations Environment Programme and Changemakers. We conducted a plant distribution drive in Pune at traffic signals, corporate companies like Infosys, Sokrati, also at restaurants and shops. Our team spread environment awareness on various issues. Online our FB “Green Moment” Contest gained a lot of popularity. We organized an event at ITC too on June 5, 2014 which was very successful. The recycled newspaper bags were procured from the NGO SUDHA, a part of CSR initiative by Sudarshan Chemicals which works for women employment and empowerment. Image Set 1
Feed Yourself Campaign 2013
Rolling Nature "Feed Yourself Campaign" 2013 Rolling Nature started its first public campaign with the small Feed Yourself campaign to help people grow their own vegetables, spices & herbs in small spaces in urban settings. We helped them with basic gardening tips & art of vegetation. The location was Café Nook, besides comfort Zone, Balewadi & Leon Orbit. Ready to use gardening vegetable kits were made available for free. The people enjoyed the event and went back with hands on quick crash course on gardening along with the kits. The plant kits were distributed in surrounding societies for free too.