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World Environment Day: 5th June #LoveNature Campaign 2020


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These are exceptional times in which nature is sending us a message: To care for ourselves we must care for nature.

It’s time to wake up. To take notice. To raise our voices.

It’s time to build back better for People and Planet.

This World Environment Day, it’s Time for Nature.

The theme for World Environment Day 2020 is, 'Time for Nature,' with a focus on its role in providing the essential infrastructure that supports life on Earth and human development. World Environment Day is the United Nations day for encouraging worldwide awareness and action to protect our environment. This year the focus is on importance of biodiversity and its conservation amidst global pandemic.

Celbrate biodiversity — a call to action to combat the accelerating species loss and degradation of the natural world. One million plant and animal species risk extinction, largely due to human activities. Hosted by Colombia, in partnership with Germany, World Environment Day urges us to rethink how our economic systems have evolved and the impact they have on the environment. These are issues the world cannot lose sight of even as we tackle the coronavirus pandemic and the ongoing climate crisis. Colombia has one of the highest diversities of species in the world, boasting among many others, 3500 types of orchids and 19 per cent of the world’s bird types. The government has made biodiversity preservation a national priority.

Biodiversity is vital to keep all life on Earth healthy, balanced and thriving. Biodiversity is the different number of life forms on planet Earth. It is important to understand it and conserve it at all cost if we humans are to survive.The theme for this year World Environment Day is “Celebrating Biodiversity” to spend “Time for Nature.

We at Rolling Nature have our Environmental Arm “Initiative Earth” and under it we are oraganizing #LoveNature Campaign 2020 in parallel to the theme of United Nations Environmental Programme (UNEP).

Do what is right, the future can still be bright! All the crisis in the world is deeply rooted in environmental issues.

The COVID-19 pandemic has hit us harder than imagination. We have learned enough lessons from 2020. We need to preserve Earth's biodiversity & environment right now. Acting now, is integral for our survival in future, else we are heading to mass extinction.

Rethink your actions that are destroying beautiful nature. Love, Nurture, Protect Earth. #LoveNature Coexist with nature, as we are part of the chain in ecosystem.

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Rolling Nature has been working for the environment through several campaigns for past 7 years. We launched an environmental arm “Initiative Earth” in May 2020, to work proactively for Earth with individuals, organizations & policy makers. Rolling Nature & Initiative Earth kick started the “ #LoveNature Campaign” for World Environment Day 2020, which aims at spreading biodiversity conservation awareness.

Follow us on FB Twitter & Insta to get involved. Help us to pave a way for greener & better future.

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#ForNature #LoveNature #InitiativeEarth #RollingNature #UNEP #Biodiversity

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Biodiversity Conservation: How Can You Help?


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We are celebrating “Environment Day” amidst global pandemic. Scientists predict that if we do not change our behaviour towards wild habitats, we are in danger of more virus outbreaks. To prevent future zoonoses, we must address the multiple threats to ecosystems and wildlife, including habitat loss and fragmentation, illegal trade, pollution, invasive species and, increasingly, climate change. Species life is precious. Humans share the planet with as many as 8.7 million (give or take 1.3 million) different forms of life.  Census of Marine Life scientists. Till 2011 humans did not have a clear approximate of number of species that we share earth with. If we see in terms of biomass & biodiversity we have these details to ponder.

Plants – mainly trees – dominate life on Earth: they account for more than 82% of biomass;

Surprisingly in second place is the life we cannot see: tiny bacteria sum up to 13%;

Whilst our perceptions are often focused on the animal kingdom, it accounts for only 0.4%;

Humans account for just 0.01% of biomass, so we’d need about 70 trillion of us to match Earth’s collective biomass. Research article ref : https://doi.org/10.1073/pnas.1711842115

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So after knowing few facts let’s look at ways that individuals , organizations and institutions can help spread an awareness and conserve biodiversity.

Learn More about Nature

Knowledge first. Learn as much as you can about nature and share your knowledge with others. Visit places which teaches or connects you with nature. Spare time for nature walks, visit zoos, sanctuaries, bird parks, museum, hatcheries or natural surroundings etc. Bond with nature, admire its beauty and create memories. Create a curiosity factor in kids about nature and raise them with love and respect for Earth. Cite them the examples of your childhood days when there was no virtual world and everything happened in real. And it was so fun! Tell them how your favorite time pass was gardening, playing with sand, collecting different leaves, bird feathers or stones etc. We at present will play a very important role in empowering our kids with #LoveNature trait. Did you know India is one of the 12 nations with Mega-Biodiversity, having around 8-10% species in just 2.4 percent of the land it holds? Beauty of this planet will remain with its biodiversity.

Create Love for Nature in Children

It’s important that the parents play a role in inculcating love towards nature in children. The urban & modern world is constantly losing its connection to the old roots where we learned that “Nature is our best friend and we should protect it”. The generations which will inhabit the earth in coming decades will have a greater responsibility to coexist with nature. Striking a right balance with nature will ensure the future of mankind is safe and also that of Earth.

Create empathy and compassion in your children towards all living beings. Take time to do activities with children which connect them to natural world. Always try to take them out and enjoy the little wonders of nature. Choose a school for your children that keeps “Earth Nature & Environment” as a priority in the curriculum for real time. Schools and teachers have a critical role to play in nurturing young people’s affinity for nature and building curriculum that underscore the value of biodiversity and interest in future green job opportunities. Telling youth and children about ancient or rural or aborigine methods and showing them the same will make them good individuals who will value and respect earths offerings. Inculcate environment friendly habits right from the start in children so that they make good citizens of Earth.  

Links to Explore:                               

IUCN’s #NatureforAll Discovery Zone: http://natureforall.global/discovery-zone offers a range of creative tools – from videos to lesson plans, to comic books to help you learn about nature.

TED-Ed Earth school: https://ed.ted.com/earth-school helps children & youth understand and celebrate our natural world, while learning about how dependent we are on our planet.

UNEP Major Group for Children and Youth is a group of individuals and youth organizations that work towards environmental conservation and the representation of young people’s voices in governance and conservation processes https://www.youthenvironment.org/

The Convention for Biological Diversity has created a lesson plan for teachers cbd.int/doc/bioday/2008/ibd-2008-framing-booklet-en.pdf

The World Wildlife Fund offers primary, secondary and university level educational resources on biodiversity campus.wwf.ca/

Be Aware of Environmental Issues

Have some interest in environment news. The world is continuously brimming with serious environmental issues. Increasing our awareness about degrading environment and impacts of biodiversity loss can help us to get involved & act for right decisions by the policy & law makers. Find out what your city and national government is doing to protect the environment. Increasing support for government policies and actions that conserve our valuable ecosystems will pave way towards a greener future. Also there is a need to raise voice against matters which are unheard or are causing damage to the ecosystems. Learn about wildlife trade and flora & fauna which are near to be extinct, vulnerable or in threatened category. Remember animals & plants can’t convey their plights but we humans should not turn blind to their plights. They share the earth in the same way we do. It’s everybody’s home. If you have time, join or volunteer with some Environmental Conservation Non-Profit or Community or organization.

Links to explore:

Learn about United Nations’ Act Now campaign: https://un.org/en/actnow/

Learn about IUCN (International Union of Conservation of Nature): https://www.iucn.org/

India Biodiversity Portal: https://indiabiodiversity.org/

Learn about Wildlife Trade: https://wildfor.life/learn/

Join Initiative Earth Page at FB for all latest action, news, updates, contests, information on Environment: https://www.facebook.com/InitiativeEarth/ or visit www.rollingnature for all the details on Initiative Earth. Also take part in #LoveNature WED Campaign 2020.

Purchase Eco-Friendly, Organic, Natural or Herbal Products

Go green! It matters. Buying all the chemicals and pushing back those chemicals down the drain overburdens the Earth. Be wise, pick earthly things which are easy on earth and doesn’t harm the environment in production and consumption process both. For instance eating organic food relatively helps in less pesticide contribution to earth’s soil. Or using an herbal shampoo will definitely help, as it is not harsh on you or the environment. Do not encourage food waste as it burdens biodiversity. Gift eco-friendly products, or switch to live plants green gifting that adds more green to earth.

Quit One Time Plastic Use: Reduce, Reuse & Recycle

Plastic is one such material that has choked up earth. The use of disposable plastic dishes, cups, straws, bags, water bottles recklessly by us have caused this piling and dumping of plastic everywhere. Shockingly plastics can take almost 1000 years to degrade in landfills. Out of all the used water bottles 25% bottles are only recycled. Cigarette butts or corners of that milk packet we cut to pour all add to the plastic pollution. This plastic menace, polybags added with aluminum cans have polluted even remotest places on earth. Animals & plants badly suffer due to these on land and in ocean. When it comes to paper, always use judiciously and recycle paper and cardboard as a rule.

Pick Up Your Litter

This one is easy, it needs bit of social sense and responsibility. Still we see people not even using bins just around the corner. If you can pick and carry your waste you are letting the nature stay as it is. Paying taxes do not give us right to litter wherever we feel like. An environmental responsibility starts at home itself, where you dispose the dry and wet trash out of your house every day. This should be same when outside, trash should find place in the bins only in public places. If you are travelling to some far flung destination, carry garbage bags to bring back the litter and dispose in your place of stay. Group picnics or travel should also aim at “Bring you litter back” concept as a [art of environmental responsibility. Industries too should behave responsibly and adhere to environmental guidelines to clean and treat their garbage and sewage. Plastic pollution has caused much degradation in the soil & ocean wildlife. Cleanliness drives can also be arranged by individuals, communities or organizations independently or along with Municipal Corporations.

Plant Trees, Have a Garden or Plants Corner

Nature can be a bounty of happiness. Planting trees near your home will help to upsize the greenery along with oxygen content. The birds will say thank you to you as these trees will provide them food & shelter too. Yes it has been proved that staying close to nature or plants makes you healthy and happy. A little step to help boost little local biodiversity here. Once you have established your little garden you will come across plenty of guests. In case you lack space, go for indoor plants in closed spaces. They reduce indoor air pollution & also have myriad of benefits. A little bit of green décor at home and office has beneficial effects on health & well-being of occupants. Institutions & organizations should demarcate a green area in their campuses and engage employees in green activities. Encourage tree plantings at gatherings or events or choose alternate gifting “Eco-Friendly” or “Plant Gifts”.

Switch or Transform to Green Living Homes

In case you are building workspaces or homes or renewing one, always look for sustainable or eco-friendly choices of living to reduce the burden of climate change on the planet. Choose to live in a completely affordable sustainable or partially sustainable homes. There are many services available in India which you would like to rope in your home. Increasing numbers of people are outfitting their homes with sustainable technology, and the resulting boom in sustainable building is a trend that is catching lot of attention.  Sustainable architecture seeks to minimize the negative environmental impact of buildings by enhancing efficiency and moderation in the use of materials, energy, and development space. Environmental sustainability helps to reduce greenhouse gas emissions, save water and energy and reduce waste during construction and the house’s lifetime. The house is designed to prevent injuries through built-in safety features. The house is designed to save money during construction and over the lifetime of the house. A green home or workspace with renewable energy solutions like solar power, rain water harvesting, biogas etc. surely will help the environment & save lot of natural resources. Urbanization adversely affects biodiversity, keep always that in mind.

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We all can protect the biodiversity directly or indirectly. It’s up to us how much we want to contribute with our actions for the well-being of Earth. Individuals, communities, and governments they all have to be in this together for maximum efforts. For a relatively small investment, high-biodiversity forests and other ecosystems can be conserved and restored as a powerful means to rein in climate change while also helping communities cope with associated storms, flooding and other impacts. There is a ray of hope.  

Amazon rain forests were not so pristine by all itself. It was in fact modified, cultivated by humans for 11k years. But still they have kept the dense cover unlike modern humans who just cut it. So there is hope that we can preserve forests and still benefit economically too from it. We just need to coexist with nature, and do not take away its delicate ecosystems due to our actions. Instead, we should work towards greener earth, by not taking away its forests & green cover and planting more. Year 2020, nature is sending us message, heed its call. Be a human! Don’t lose humanity in name of development.

Love, Protect & Nurture Mother Earth! 

Biodiversity Pick: Koala: #LoveNature Campaign 2020


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These cuties aren't bears – they're marsupials! In Picture: Koala (Phascolarctos cinereus). Koalas are listed as Vulnerable by the International Union for Conservation of Nature. The animal was hunted heavily in the early 20th century for its fur, and large-scale cullings in Queensland Australia which resulted in a public outcry that initiated a movement to protect the species. Among the many threats to their existence are habitat destruction caused by agriculture, urbanization, droughts and associated bushfires, some related to climate change. Increased habitat loss may also increase risks from vehicle traffic, dog attacks, pesticides in waterways, and increased food competition.

Koalas are found in the eucalyptus forests of eastern Australia. Although you may have heard people call them koala ‘bears’, these awesome animals aren’t bears at all – they are in fact marsupials. The cutest you bet, baby Koalas are Called ‘joeys’.

These magnificent mammals get their name form an Aboriginal* term meaning, ‘no drink’. It’s believed this is because koalas get almost all their moisture from the leaves they eat, and rarely drink water. It’s believed this is because koalas get almost all their moisture from the leaves they eat, and rarely drink water. Iconic and lovable mammal – like right now they are incredibly vulnerable to local extinction in NSW Australia. One in every four species facing extinction and human actions leading to climate change is a major concern now.https://bit.ly/2A3kkfQ                                              

Biodiversity Pick: Gauldian Finch: #LoveNature Campaign 2020


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This brilliant, multicolored bird with vibrant plumage is threatened in wild. In Picture: Gouldian Finch (Rainbow Finch) A colourful passerine bird that is native to Australia. Human destruction , capture for the pet for trade, Habitat destruction caused by wildfires, parasitic air-sac mites, predation, and disease are all cited as contributing causes of their decline for decades.
A brilliantly colorful, unmistakable bird with vivid green back, yellow belly, purple chest, blue nape, black throat, and very pale bill; face may be red, yellow. Gouldians were then trapped and exported in large numbers from Australia until the late 1960s. Exporting the birds reduced the population of Gouldians considerably in the wild. Grazing cattle and the creation of farmland further challenged the Gouldian. Estimates say there are only 2,500 mature individuals remaining. However these birds are bred in captivity but they are just watching only birds, and are very susceptible to stress. If hand held they mostly die.
 

Biodiversity Pick: Sea Dragon: #LoveNature Campaign 2020


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Image© Rolling Nature. 

Enter the mysterious world of Sea Dragons. These charismatic marine fish species are near threatened by IUCN due to water pollution & habitat destruction. In picture: Phyllopteryx taeniolatus (common sea dragon or weedy sea dragon). These little-known but incredibly fascinating creatures of the ocean are distantly related to seahorses but sea dragons are in fact more closely related to pipefish. It is endemic to the southern coast of Australia.There are just three known species of sea dragons, the leafy sea dragon, the weedy, or common sea dragon, and the ruby sea dragon.

The Leafy Sea Dragon is the state marine emblem for Southern Australia. Unable to move quickly, they use their fins to sway rhythmically which makes them resemble the waving, leafy seaweed they derive their names from. 

Biodiversity Pick: Ulysses Butterfly: #LoveNature Campaign 2020


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Let's celebrate biodiversity & conserve it. Nature is sending us message. In picture: Ulysses Butterfly (Also known as Blue Emperor) perched on Red Flower. It is a large swallowtail butterfly of Australia, Indonesia, Papua New Guinea and the Solomon Islands. Its size varies depending on subspecies, but the wingspan is about 10.5 cm to 14 cm.

There are fear in Australia that this butterfly may be extinct, from 2016 the sightings which were common has become rare. They are in threatened category by IUCN. In the other parts of the world generally collections of butterfly may cause the decrease in numbers in species, but for this mountain blue swallow butterfly clearing or destruction of rain forest is the biggest reason for the loss of species. Human actions has threatened several species of these little beautiful creatures which make our world beautiful and are important pollinators for the plants.

Biodiversity & Its Importance


Biodiversity is vital to keep all life on Earth healthy, balanced and thriving. Biodiversity is the different number of life forms on planet Earth. It is important to understand it and conserve it at all cost if we humans are to survive.

The theme for this year World Environment Day is “Celebrating Biodiversity” to spend “Time for Nature. We at Rolling Nature have our Environmental Arm “Initiative Earth” and under it we are oraganizing #LoveNature Campaign 2020 in parallel to the theme of United Nations Environmental Programme (UNEP).

These are exceptional times in which nature is sending us a message: To care for ourselves we must care for nature.
It’s time to wake up. To take notice. To raise our voices.
It’s time to build back better for People and Planet.
This World Environment Day, it’s Time for Nature.

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Image© Rolling Nature. 

What do we mean by biodiversity?        

The term Biodiversity which literally translates to biological diversity was first coined by Walter G. Rosen in 1985. Biodiversity is the variety of life on earth. It refers to the different kinds of living organisms within a given region or ecosystem. Biodiversity includes plants, animals, bacteria, fungi, and every other living being. It can include everything from the single-cell bacteria to the giant whale, from the rose plant to the Eucalyptus tree. Biodiversity can be classified at different levels: genetic diversity, species diversity & ecosystem diversity.

Genetic diversity is the variety of genes in a single species. Genes can be compared to the smallest units of biological information that are passed from the parents to their offspring. Most of the genes are same for all individuals within a species. It is what makes a cat’s progeny a cat and a squirrel’s progeny a squirrel. However, some genes within a species are different and this is why some dogs are pit bulls and some German Shepherds. Genes are the reason why your friend has got a blue eye while you have a black one. Greater the genetic diversity, more are the plants and animals resistant to diseases. Genetic diversity allows the species to better adapt to a changing environment.

Species diversity is the variety of species in a given region. The regions like tropics which have favorable conditions for life has greater biodiversity. While regions with extreme conditions like polar regions or deserts have the least biodiversity. Endemic species are the ones that exist only in one particular region and can’t be found anywhere else on the planet. There is a whopping 8.7 million species of plants and animals that exist on earth. However, only 1.2 million species have been identified and described so far.

Ecosystem diversity is the different ecosystems in a given region. Ecosystem is the community and interactions of living things with their physical environment in a region. Some example of ecosystems are rain forests, grasslands, deserts, savanna, steppe, coral reefs, lakes, etc. It is the largest scale of biodiversity as there are huge amount of both genetic and species diversity within an ecosystem.

So why is biodiversity important to us?

Almost all species on our planet are interconnected and are dependent on each other. For example, a cattle feeds on the grass. The cattle then provides manure which returns nutrients to the soil which then helps the grass to grow. When the cattle dies microbes, fungi decompose it that keeps soil fertile. This helps many plants to grow which then provides food to different animals. This is just a simple example of biodiversity at play in an ecosystem. When we explore different ecosystems we find innumerable such interactions. Countless such interactions has kept our planet sustainable and habitable for millions of years. As the biodiversity decreases, these interactions can weaken or even break that can harm all the species in an ecosystem. However, ecosystems with lot of biodiversity are stronger and more resistant to disaster.

From a human perspective, biodiversity has plethora of benefits for us. We, the people of cities and towns, of AC rooms and cars; for us wildlife is something that exists in televisions and computers. We may not realize it, but the air we breathe, food we eat, water we drink, the clothes we wear all ultimately depend on biodiversity. Everybody knows that plants are important, for they provide oxygen. Many of us might know that trees root systems prevent flooding. Some might know that trees absorb air pollutants in cities. However, very few might know that spider monkeys and tropical tortoises also help in cleaning air. Shocked, right? The carbon dioxide removing hardwood trees, depend on these fruit eaters to disperse their seeds.

Biodiversity contributes at least 40% to the world’s economy and 80% to the needs of the poor. Millions of people depend on biodiversity for their day-to-day livelihoods. For them their high-biodiversity ecosystem is a source of food, fuel, medicines & many other products made from natural materials. By selling them it becomes a source of income too for them. Hundreds of industries depend on biodiversity. Agriculture, medical, pharmaceutical, fashion, tourism all depend on plants for their success. Biodiversity is a reservoir of resources which are useful for humans. Perfumes, fibers, rubber, resins are all derived from different plant species. Many plants have medicinal value. Aspirin, one of the most popular pain relievers was originally made from bark of willow trees. Rosy periwinkle, a flower that grows on the island Madagascar can treat some forms of cancer.

Biodiversity also helps in combating climate change. 11% of global greenhouse gases are emitted because of deforestation, so conserving forests would stop the release of these gases into the atmosphere. Trees and plants also store carbon in their tissue which makes it even more important to protect them. Ecosystems like mangroves, are particularly good at keeping carbon out of the atmosphere by storing it. Forests and wetland ecosystems provide crucial buffers to extreme storms and flooding related to climate change. These ecosystems function best when all the pieces of the ecosystem are in place, i.e. the biodiversity is intact.

Many researches prove that disease outbreaks are closely linked to the loss of biodiversity. 70% of emerging viral diseases have spread from animals to humans. With the ever increasing urbanization, agriculture & wildlife trade, humans are venturing deeper into forests. This is exposing humans to the many diseases that wild animals in these forests may carry. From all the sources we can find, the COVID-19 pandemic can likely be spread to humans from some wild animal. Deforestation also accelerates climate change, which may boost the spread of disease by allowing vectors like mosquitoes to extend their reach to new regions and infect vulnerable populations of humans. With COVID-19, we’ve seen that diseases can damage not only human health, but also the global economy. By protecting biodiversity, we can prevent future pandemics from claiming lives and money.

Biodiversity also helps in preserving social & cultural diversity and identity. Species are integral to religious, cultural and national identities. All major religions include elements of nature. 231 species are formally used as national symbols in 142 countries. Preserving biodiversity is also ethically & morally important for us. Humans are not the only species existing on this planet. All organisms have right to live & we should not overhunt & overexploit other species.

One example will sump up how important is biodiversity for us:

On May 5, 2000, CNN reported that “one-third of our food-fruits & vegetables would not exist without pollinators visiting flowers.” As German bee expert Professor Joergen Tautz from Wurzburg University adds “Bees are vital to bio diversity. There are 1,30,000 plants for example for which bees are essential to pollination, from melons to pumpkins, raspberries and all kind of fruit trees — as well as animal fodder — like clover. Bees are more important than poultry in terms of human nutrition.”

Two scientists studying the crucial connection between plants, bees, and human agriculture, summarized with this warning: “Humankind needs to act quickly to ensure that the ancient pact between flowers and pollinators stays intact, to safeguard our food supply and to protect our environment for generations to come. These efforts will ensure that bees continue to provide pollination and that our diets remain rich in the fruits and vegetables we now take for granted.”

We believe, each one of us should understand what biodiversity is and how important it is to us. Through this post we will also look into how we have been destroying it, the impact of biodiversity loss and what we can do to protect it from further loss.

Biodiversity is one of the most complex features of our planet and is equally vital for our survival. Because of the huge biodiversity losses across the globe, it has become one of the major concerns for the future of our planet. Human-induced environmental changes modify wildlife population structure and reduce biodiversity, resulting in new environmental conditions Take cues from wildlife trade & emergence of COVID or such viruses which jump from animals to humans. Our future depends on biodiversity. As of now biodiversity & its conservation is a growing topic of interest not only to scientists, but also to policymakers across the globe.

We will keep continuing to inform & update you about the biodiversity and its impact & how we can protect it in upcoming blogs. This time due to the Pandemic the normal ground campaign will not happen and we are really sad about it. Still we look forward to each of you to participate & get involved from comforts of your homes and spread the message of love for earth & its biodiversity.

Like & Stay tuned to Initiative Earth https://www.facebook.com/InitiativeEarth/ FB page! Join our Initiative Earth "LOVE NATURE" Campaign for World Environment Day, 5th June, 2020. #LoveNature. Catch all the latest environmental updates & action & participate in upcoming events, contests, polls & more. Want to volunteer? Contact us at initiativeearth@rollingnature.com

About Initiative Earth: Initiative Earth came into being after 7 yrs of contribution & campaigns of Rolling Nature for the welfare of environment & Earth & through this initiative we will proactively work with individuals, organizations, policymakers for crucial actions for mother earth. We also aim to spread awareness to all masses and make this a revolution. Your support now, will pave way for better future for coming generations.

 

 "LOVE NATURE" World Environment Day Campaign 2020 Announced


May 11, 2020

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Launching Initiative Earth "LOVE NATURE" Campaign for World Environment Day 5th June, 2020 in parallel to the UNEP's theme for Biodiversity Conservation.  We must rethink our relationship with nature We Indians have always worshiped & conserved nature. Let's protect and improve the natural environment through our little actions and be a part of change. Did you know the world’s 7.6 billion people represent just 0.01% of all living things, according to a study. Yet since the dawn of civilization, humanity has caused the loss of 83% of all wild mammals and half of plants. It’s time to undo the damage, mend our actions, sustain earth & raise our voices to tell the world that we need action now. Spread the word! 

Activities You can Get Involved: 

#LoveNature Photography Competition- Like us at FB https://bit.ly/369aJQd & submit your best nature images here to participate: https://1.shortstack.com/3vmBW3 & Win Amazon Cash Vouchers

Earth Warrior Essay Writing Competition-Like us at FB https://bit.ly/369aJQd & participate here https://www.facebook.com/events/317063379291296/

Stay updated for plenty of action on the page to know what we are doing.

 

Initiative EARTH


9th May, 2020

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Earth needs your support! Be a part of the revolution.

                                                         

Initiative Earth is about bringing together Organizations & People for the love of Earth. We need to Protect & Nurture Earth Now. Crucial decisions & actions for the planet matter most as we have no time left. 2020 taught us plenty of lessons. Rolling Nature is proud to launch the initiative to work for environment.

We care for Earth. Do you?

Why Celebrate a Day or Two for Our Mother Earth? Celebrate "Earth" Each Day Everywhere! All Year Round! Have a heart for nature! Civilizations ended before, Mass extinctions have happened, Pandemic has hit us harder than our imagination! Think & Act. Little acts become a movement in no time. Let's join hands in this Revolution Named " INITIATIVE EARTH". Love, Protect, Nurture Earth Each Day, Everywhere!  #initiativeearth  #environment #fornature

Why Initiative Earth?

We had a very balanced relationship with Earth for thousands of years. It was a perfect give and take relationship. Now the greedy “I” just wants to take; exploit everything from nature. Nature is giving us many cues that we are taking away far too much from it. We are just ignoring every cue. The greed for fame and fortune has blocked our senses from perceiving the imminent catastrophe. The nature was silent, then it whispered, then it spoke and now it is screaming.

The floods of monstrous magnitude, the wildfires threatening to destroy entire rain-forests, melting of polar ice at an unprecedented speed planning to consume tiny islands in the near future, air polluted with sins of our industrial farts choking the core of our soul, deadly exotic pathogens playing with human lives are some of the few natural signs that warn us of our greed.

Rolling Nature as a brand has always been conscious of the feelings of our mother Earth. The love for our planet is reflected at each stage of our production, our company culture and the relationship with our vendors & distributors. We have always tried to spread awareness among communities about the impact of human activities on our planet.

After 7 years of contributing to the welfare of Earth we are glad to announce the launch of “Initiative Earth”. Through this initiative we will focus on spreading awareness and resolving the environmental and social issues that degrade the quality of life on Earth. We will actively engage with policy makers, organizations, communities and individuals so that best possible decisions are made and timely actions are taken for a secure and sustainable future of Earth. We wish to achieve this aim by spreading our motto of love, protect and nurture Earth to each and every human on this planet

Kindly follow us and join this revolution. Let's treat Earth like a Queen Now.

Stay updated on what we are doing and how you can involve.

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Rolling Nature Past Green Campaigns 


8th May, 2020

Every year Rolling Nature actively takes initiatives through different Awareness Campaigns to mark the celebrations on WED. We have had very successful campaigns in past where people from all spheres of life actively participated and supported our campaigns. Check all our action at https://www.facebook.com/pg/InitiativeEarth/photos/?tab=albums&ref=page_internal

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"Breathe Fresh Indoors" 2019

Rolling Nature successfully conducted Breathe Fresh Indoor Campaign, 2019, and supported the Fight Air Pollution theme of UN Environment. We had a proactive campaign, both online and offline.

Rolling Nature & Tata BlueScope steel came together for the same cause, and our Co-Founder Vandana Chaudhary was invited there to give a talk on “Indoor Air pollution” on the occasion of World Environment Day. The event at TATA also included a plant kiosk and green gifting for all. Also, the main campaign fun event, was held on 8th June, at Balewadi Office which aimed at a major plant distribution drive, awareness talks on indoor air pollution, plant exhibition & sale, plant games, quizzes, lucky draws, kids drawing competition and more. The event attracted quite an attention locally, and people loved the concept of such events. The highlights also included #breathefreshindoors Campaign FB Photo contest and Giveaway. The campaign raised concerns about outdoor pollution with same tone of UNEP. But it mainly addressed the striking researched facts about pollution in closed spaces especially in urban settings. As always we use SUDHA NGO paper bags made by underprivileged women which help them provide empoyment opportunities. Complete Event Review See Event Images      Tata Event. Scroll foward to see all of them.

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Say No to Artificial Plants 2018

Adhering to “Beat Plastic Pollution” theme of WED, 2018. We spread awareness to avoid artificial plastic plants instead using the real ones which have plenty of benefits. We also highlighted the benefits of indoor live plants compared to the artificial ones. Plants come with several benefits like alleviating indoor air pollution, purifies  air purifies, humidifies indoors,  helps fighting illnesses, increases work efficiency, enhances aesthetic appeal of interiors,  reducing carbon foot prints and creating green value.   We distributed plants in Pune and created awareness about using indoor plants. We encouraged every individual and organizations to be environmentally responsible to reduce plastic waste. Whether indoors or outside, we encouraged people to enjoy the health benefits and beauty that nature provides. “Plantfie” FB Contest went live, where winners were given green gifts for their support to the cause.

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Connect With Nature 2017

‘Connecting People to Nature’ 2017, implored us to get outdoors and into nature, to appreciate its beauty and its importance, and to take forward the call to protect the Earth that we share. The campaign challenged to find fun and exciting ways to experience and cherish a vital relationship of ours with nature. Also a FB contest “Connect with Nature” was run where winners were announced. 

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Green Pune 2016

Rolling Nature has joined hands with Ola to celebrate World Environment Day, 2016 for a massive plant distribution drive in Pune. When people booked a ride through Ola app, requested the offer and they walked away with free potted plants in paper handbags. This plant distribution drive was not only limited to Ola rides; people received plants from Rolling Nature at traffic signals locations too. Volunteers actively participated to make this event a success. There was a contest held where the participants were asked to post images on Social Media and were given prizes worth Rs 20,000. Again, the recycled newspaper bags were procured from the NGO SUDHA, a part of CSR initiative by Sudarshan Chemicals which works for women employment and empowerment. This initiative was another step towards ensuring environmental responsibility and taking it at another level together with OLA. Images Set 1 Images Set 2

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Green Living Campaign 2015

It aimed at encouraging people for environmentally responsible behavior and activities where recycling the waste becomes an integral part of their lifestyle. Rolling Nature collaborated with IndiaTigo, (Waste Pickup Service) to celebrate Environment Day! Rolling Nature and IndiaTigo encouraged recycling habits with weekly door-to-door pick up facility and cash rewards. Our Punekars, scheduled a free pick up for waste collection were paid for waste. In addition, Rolling Nature gave away plants for free for their participation in campaign as a reward to all the responsible citizens who firmly support green living or sustainable lifestyles.Image Set 1 Image Set 2

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Share a Plant Campaign 2014

We launched “Share a Plant Campaign”, on the occasion of World Environment Day, locally and on global platforms such as United Nations Environment Programme and Changemakers. We conducted a plant distribution drive in Pune at traffic signals, corporate companies like Infosys, Sokrati, also at restaurants and shops. Our team spread environment awareness on various issues. Online our FB “Green Moment” Contest gained a lot of popularity. We organized an event at ITC too on June 5, 2014 which was very successful. The recycled newspaper bags were procured from the NGO SUDHA, a part of CSR initiative by Sudarshan Chemicals which works for women employment and empowerment. Image Set 1

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Feed Yourself Campaign 2013

Rolling Nature "Feed Yourself Campaign" 2013 Rolling Nature started its first public campaign with the small Feed Yourself campaign to help people grow their own vegetables, spices & herbs in small spaces in urban settings. We helped them with basic gardening tips & art of vegetation. The location was Café Nook, besides comfort Zone, Balewadi & Leon Orbit. Ready to use gardening vegetable kits were made available for free. The people enjoyed the event and went back with hands on quick crash course on gardening along with the kits. The plant kits were distributed in surrounding societies for free too.

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